I have to preface this post in saying that I am not pointing out this company as a way of getting them in trouble, but because doing competitive research I notice what happens in the painting contractor landscape of Phoenix, Az. Hell, all publicity is good publicity as long as your not shooting elephants!
In my last article 2 More Google Places Algorithm Errors I mentioned that some companies were getting away with using UPS mail boxes, which is against Google’s terms. A new modification to the Places entry page allows you to hide the address and only show the town.
Using this removes your street address and just uses a circle as shown here:
Next lets look at their addresses without a street address:
And a listing:
However note that the phone number is still the same in this instance.
Oh Google you are still allowing people to mock your guidelines.
Are you also utilizing this new functionality?