Steven Ferrino
Steven began his journey in web development in 1998—the same year Google made its debut. Over the years, his ability to transform designs into fully functional and visually engaging web applications has made him a key contributor to numerous creative projects.
His collaboration with Roy Reyer at SEO Training SW allowed Steven to merge his web development expertise with SEO and SEM strategies. This combination has equipped him with a unique technical SEO skill set, enabling him to identify and resolve issues that hinder website performance and search engine rankings.
Steven’s work has received notable recognition, including a 2010 nomination for the prestigious Webby Awards, presented by the International Academy of Digital Arts and Sciences, for his website Token Rock (https://www.tokenrock.com).
Specialties: SEO, PHP/MySQL web applications, JavaScript libraries, WordPress, CSS, AJAX, and Unix/Linux server management.
Current Focus: Python, Big Data, Data Engineering, and Data Science.
Recent Posts
Google Core March 2023 Not Just E-A-T
By now you know about the Google Core March 2023 roll out. It started March 15, 2023 and is stated that it "may take up to 2 weeks to complete" as per Google's Search Central. Some of the rumors are pointing towards E-A-T (Expertise - Authoritativeness - Trustworthiness) or the newer E-E-A-T (which adds Experience) [...]
[Fix] – Jupiter Theme: /jupiter/dynamic-styles/global/header.php on line 346
After updating the WordPress Theme on a customers website, I was shown a white screen with the line: Can't use function return value in write context in /wp-content/themes/jupiter/dynamic-styles/global/header.php on line 346 Luckily I had just made a copy of the theme before updating it. Later on, during a time when no one would be visting [...]
Laravel 5.4: SQLSTATE[42000]: Password_resets – [Solution]
I found that when doing a new install of Laravel 5.4 and using the files supplied in the /database/migrations/ folder, specifically "2014_10_12_1000000_create_password_resets_table.php", I ran into the following error: [Illuminate\Database\QueryException] SQLSTATE[42000]: Syntax error or access violation: 1071 Specified key was too long; max key length is 767 bytes (SQL: alter tab le `password_resets` add index `password_resets_email_index`(`email`)) [...]
Restrict wp-login.php Access With Htaccess
There's always a handful of ways to do anything, and using .htaccess to restrict access to your wp-login.php script fits right in to that logic. I'm assuming that if you are reading this that you are already aware of the .htaccess file, if you are not... The .htaccess file is a flat text file that [...]
Speaking / SEO Training
Over the years, I’ve gone from being a very shy individual to becoming a confident and enthusiastic speaker, thanks to my experience with Toastmasters. What once felt like a nerve-wracking challenge—standing in front of a crowd—has turned into something I truly enjoy. Serving as president of three different Toastmasters clubs helped me push past my comfort zone and develop this passion for presenting.
Here are a few snapshots of me presenting during SEO training seminars and a monthly SEO meetup in Phoenix. I should mention that the photographer always seemed to catch me mid-sentence, ensuring the most awkward moments were captured!
